Lightricks
Lightricks
Project Type: In-House / Date: 2021-2023
Project Type: In-House
Date: 2021-2023
I joined Lightricks at an important time in it's evolution, with the rise of the Creator Economy and the company's need to better establish it's brand presence beyond just it's individual product offerings. Millions of people used and loved Lightricks products but didn't even know who or what Lightricks was. My job was to fix that as the company's first head of content marketing, bringing together all social media, talent partnership, original content and community efforts across the 10-year old startup valued at $2B.
I joined Lightricks at an important time in it's evolution, with the rise of the Creator Economy and the company's need to better establish it's brand presence beyond just it's individual product offerings. Millions of people used and loved Lightricks products but didn't even know who or what Lightricks was. My job was to fix that as the company's first head of content marketing, bringing together all social media, talent partnership, original content and community efforts across the 10-year old startup valued at $2B.
Summarizing my time at Lightricks, I'm very proud to have brought the brand to new heights of awareness through a vast upgrade in social media sophistication, a comprehensive approach to influencer/talent partnerships and a series of experiments and iterations across community, original content, and experiential marketing. Above is the final shot from our first production day with the D'Amelio family and below are just a few of the many TikTok posts made by Charli using and promoting Lightricks products.
Summarizing my time at Lightricks, I'm very proud to have brought the brand to new heights of awareness through a vast upgrade in social media sophistication, a comprehensive approach to influencer/talent partnerships and a series of experiments and iterations across community, original content, and experiential marketing. Above is the final shot from our first production day with the D'Amelio family and below are just a few of the many TikTok posts made by Charli using and promoting Lightricks products.
Some highlights:
• I architected the biggest influencer deal in Israeli history, with the D'Amelios taking an equity stake and becoming broad-based ambassadors for the company - posting over 500 times in the year, driving over $50M EMV. Check out the launch video!
• We produced Dixie's music video, with fans getting the chance to be a part of it and the video debuted on MTV as well as across Times Square billboards. We even launched a new magazine for the creator economy together, check out a preview.
• My team executed a huge activation at Vidcon (with Charli D'Amelio, Marc D'Amelio and Brandon Baum) and won "best creator lounge." It was Charli's first time at Vidcon and a personal honor for me to be the one showing her and Marc around. Check out her TikTok promoting the appearance and a fun compilation we created while there.
• Of the 100+ influencer deals we crafted, some of the most fun were with Brandon Baum, MrBeast, Maye Musk, Jordan Rudess, Lorena Pages and Kiersay, among many others. We even pulled off a collab between Charli and MrBeast, another first!
Some highlights:
• I architected the biggest influencer deal in Israeli history, with the D'Amelios taking an equity stake and becoming broad-based ambassadors for the company - posting over 500 times in the year, driving over $50M EMV. Check out the launch video!
• We produced Dixie's music video, with fans getting the chance to be a part of it and the video debuted on MTV as well as across Times Square billboards. We even launched a new magazine for the creator economy together, check out a preview.
• My team executed a huge activation at Vidcon (with Charli D'Amelio, Marc D'Amelio and Brandon Baum) and won "best creator lounge." It was Charli's first time at Vidcon and a personal honor for me to be the one showing her and Marc around. Check out her TikTok promoting the appearance and a fun compilation we created while there.
• Of the 100+ influencer deals we crafted, some of the most fun were with Brandon Baum, MrBeast, Maye Musk, Jordan Rudess, Lorena Pages and Kiersay, among many others. We even pulled off a collab between Charli and MrBeast, another first!
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