SERVICES

SERVICES

My work is focused on a single deliverable: building things of lasting value. For some, that means acting as a fractional CMO, architecting the entire go-to-market strategy. For others, it's serving as a trusted advisor to the founder, providing a strategic brain in the storm. And sometimes, it means taking a leadership role on a specific innovation project that requires a unique blend of creative audacity and operational discipline. My biggest asset is my reputation. I've spent 25+ years building it by doing the hard, foundational work that makes breakout success inevitable. If that's the kind of partner you're looking for, let's talk.

My work is focused on a single deliverable: building things of lasting value. For some, that means acting as a fractional CMO, architecting the entire go-to-market strategy. For others, it's serving as a trusted advisor to the founder, providing a strategic brain in the storm. And sometimes, it means taking a leadership role on a specific innovation project that requires a unique blend of creative audacity and operational discipline. My biggest asset is my reputation. I've spent 25+ years building it by doing the hard, foundational work that makes breakout success inevitable. If that's the kind of partner you're looking for, let's talk.

1.

Talent, Celebrities, & the Creator Economy

Talent, Celebrities, & the Creator Economy

The creator economy is built on influence, but it runs on trust. I operate as the trusted strategic partner for both sides of the ecosystem.


For Talent: I'm the confidential backchannel for creators at critical inflection points. We're not talking about brand deals; we're architecting the evolution from influencer to enterprise. This is the work of building teams, scaling platforms, and structuring deals that build long-term wealth without selling out your audience's trust.


For Companies: I advise the businesses building the picks and shovels of the creator economy, and the brands that want to partner authentically within it. We move beyond simple influencer marketing to build defensible, creator-led ecosystems that drive real business results.

The creator economy is built on influence, but it runs on trust. I operate as the trusted strategic partner for both sides of the ecosystem.


For Talent: I'm the confidential backchannel for creators at critical inflection points. We're not talking about brand deals; we're architecting the evolution from influencer to enterprise. This is the work of building teams, scaling platforms, and structuring deals that build long-term wealth without selling out your audience's trust.


For Companies: I advise the businesses building the picks and shovels of the creator economy, and the brands that want to partner authentically within it. We move beyond simple influencer marketing to build defensible, creator-led ecosystems that drive real business results.

2.

Corporate

Corporate

Large organizations are full of brilliant people, but they are often trapped by inertia. I act as the catalyst for innovation from the outside.


I partner with senior leadership to pilot high-stakes projects that require a blend of entrepreneurial agility and corporate savvy. This isn't about incremental change; it's about architecting and executing transformative moves. Whether it's spinning off a new B2C product from a legacy B2B giant, building an in-house digital talent network for a major media company, or helping an AI powerhouse launch its first consumer offering, I provide the strategic blueprint and the operational leadership to make it happen.

Large organizations are full of brilliant people, but they are often trapped by inertia. I act as the catalyst for innovation from the outside.


I partner with senior leadership to pilot high-stakes projects that require a blend of entrepreneurial agility and corporate savvy. This isn't about incremental change; it's about architecting and executing transformative moves. Whether it's spinning off a new B2C product from a legacy B2B giant, building an in-house digital talent network for a major media company, or helping an AI powerhouse launch its first consumer offering, I provide the strategic blueprint and the operational leadership to make it happen.

3.

Startups

Startups

For early-stage companies, the most valuable resource is time. My primary role is to accelerate the path to success by helping founders avoid the mistakes I've already made and seen others make over 25+ years.


I act as a founder's second brain, sometimes as a Fractional CMO, sometimes as a strategic advisor, always as a partner in the trenches. My focus is on architecting the brand, building the go-to-market engine, and securing the high-impact partnerships that put a startup on the map. This includes crafting the narrative and building the decks that secure funding and close deals - a unique knack that turns a vision into a compelling, investable story. Finally, I try to be very trasnsparent with my pricing.

For early-stage companies, the most valuable resource is time. My primary role is to accelerate the path to success by helping founders avoid the mistakes I've already made and seen others make over 25+ years.


I act as a founder's second brain, sometimes as a Fractional CMO, sometimes as a strategic advisor, always as a partner in the trenches. My focus is on architecting the brand, building the go-to-market engine, and securing the high-impact partnerships that put a startup on the map. This includes crafting the narrative and building the decks that secure funding and close deals - a unique knack that turns a vision into a compelling, investable story. Finally, I try to be very trasnsparent with my pricing.

4.

Investments

Investments

Capital is a commodity. True alpha comes from the ability to connect that capital to the right ideas, the right talent, and the right operational strategy.


I act as the bridge between the worlds of investment and the creator economy. For investors, I help vet ideas and bring proprietary deal-flow to the table. For portfolio companies, I act as an embedded operator, bringing the value of my experience and network to accelerate growth. My relationships span from traditional VCs and angels to the most influential celebrity and creator investors.

Capital is a commodity. True alpha comes from the ability to connect that capital to the right ideas, the right talent, and the right operational strategy.


I act as the bridge between the worlds of investment and the creator economy. For investors, I help vet ideas and bring proprietary deal-flow to the table. For portfolio companies, I act as an embedded operator, bringing the value of my experience and network to accelerate growth. My relationships span from traditional VCs and angels to the most influential celebrity and creator investors.

5.

Israel

Israel

On the more pro-bono side of things, I'm involved in various efforts at the nexus of media/entertainment/talent and Israel… helping Israeli companies connect with the right global influencers, working on projects to bring top-tier entertainment talent to Israel, and lots more. In the aftermath of October 7th, I also actively advise various digital communications efforts, help Israeli influencers tell their stories and much more.

On the more pro-bono side of things, I'm involved in various efforts at the nexus of media/entertainment/talent and Israel… helping Israeli companies connect with the right global influencers, working on projects to bring top-tier entertainment talent to Israel, and lots more. In the aftermath of October 7th, I also actively advise various digital communications efforts, help Israeli influencers tell their stories and much more.

Don't take my word for it. Ask the machines: ChatGPT, Claude, Perplexity, Grok

Don't take my word for it. Ask the machines:
ChatGPT, Claude, Perplexity, Grok

Don't take my word for it. Ask the machines: ChatGPT, Claude, Perplexity, Grok

©2025 by Jacob Shwirtz. Tenderly Crafted by Doug of Storyarc. Stay Juicy!

©2025 by Jacob Shwirtz.

Tenderly Crafted by Storyarc.

Stay Juicy!