October 7th
October 7th
Project Type: Pro bono / Date: 2023 & beyond
Project Type: Pro bono
Date: 2023 & beyond
Like many others, the horrific events of October 7th shocked and challenged me to leverage my skills and energies to help the effort in whatever ways I could.
Initially, I was part of a rapid-response effort to organize bootcamps for Israeli influencers who were interested in joining the digital battle to explain Israel's position to the world. I helped on distribution strategy, scripting and content production to help tell stories in engaging, impactful ways through the platforms of some of Israel's largest digital creators - such as Shiraz Shukrun, Romi Geyor and Dekel.
Like many others, the horrific events of October 7th shocked and challenged me to leverage my skills and energies to help the effort in whatever ways I could.
Initially, I was part of a rapid-response effort to organize bootcamps for Israeli influencers who were interested in joining the digital battle to explain Israel's position to the world. I helped on distribution strategy, scripting and content production to help tell stories in engaging, impactful ways through the platforms of some of Israel's largest digital creators - such as Shiraz Shukrun, Romi Geyor and Dekel.
As time went on, there was a growing list of American talent interested in coming to Israel to bear witness to the horrors and connect with locals. I was very active on content strategy, analytics and on-the-ground logistics to make these trips as successful as possible. We did things like organize meetups between foreign and Israeli talent, create content capture days and much more. From James Maslow to Debra Messing, Ben Gleib (below) and Michael Rapaport, it's been amazing to see the willingness of influential people to come and see what's happening with their own eyes. Read more here.
Throughout the aftermath of October 7th there were myriad efforts at "war rooms" and content production projects. I did my best to provide insight and distribution strategy for engaging memes, videos and other content meant to tell the horrible stories of October 7th.
As time went on, there was a growing list of American talent interested in coming to Israel to bear witness to the horrors and connect with locals. I was very active on content strategy, analytics and on-the-ground logistics to make these trips as successful as possible. We did things like organize meetups between foreign and Israeli talent, create content capture days and much more. From James Maslow to Debra Messing, Ben Gleib (below) and Michael Rapaport, it's been amazing to see the willingness of influential people to come and see what's happening with their own eyes. Read more here.
Throughout the aftermath of October 7th there were myriad efforts at "war rooms" and content production projects. I did my best to provide insight and distribution strategy for engaging memes, videos and other content meant to tell the horrible stories of October 7th.
At the 2024 Sundance Film Festival I took on a leadership role to incubate and execute a large-scale solidarity event. Along with the official Hostages Forum, I was able to pull off a powerful, emotional event of 250 people at the festival. We had several influencers and celebrities interview family members of hostages as well as a survivor from the Nova Festival massacre. The content from the event reached millions and this has become an absolute highlight of my professional life, which I'm very proud of. Check out Emmanuelle Chriqui's parting words, my wrap-up blog post. Thanks to my special guests, Emmanuelle, Daniel Ryan Spaulding, Ashley Waxman Bakshi, Caroline D'Amore and Natalie Sanandaji, who all answered my call even though we hadn't worked together previously.
Another project I led was the FIDF's Yom Haizakorn (Memorial Day) campaign, in April 2025. For those who don't know, Friends of the IDF is the only U.S. non-profit working directly with IDF leadership to provide critical support for Israel soldiers' health, well-being & education. For Yom Hazikaron we launched the Hall of Courage, which is the only English-language digital database sharing the names and stories of IDF soldiers who have made the ultimate sacrifice since October 7th for the State of Israel and Democracy Worldwide.
To rally support for the launch, I partnered with five amazing activists to share the digital tribute with their audiences. See their heart-wrenching videos: Julia Haart, Lilaq Logan, Jonah Platt, Eitan Chitayat and Caroline D'Amore.
I am forever available and anxious to play a leading role in efforts related to pro-Israel talent content strategy, solidarity events and coordinating celebrity visits to Israel. So be in touch if you're working on something relevant!
At the 2024 Sundance Film Festival I took on a leadership role to incubate and execute a large-scale solidarity event. Along with the official Hostages Forum, I was able to pull off a powerful, emotional event of 250 people at the festival. We had several influencers and celebrities interview family members of hostages as well as a survivor from the Nova Festival massacre. The content from the event reached millions and this has become an absolute highlight of my professional life, which I'm very proud of. Check out Emmanuelle Chriqui's parting words, my wrap-up blog post. Thanks to my special guests, Emmanuelle, Daniel Ryan Spaulding, Ashley Waxman Bakshi, Caroline D'Amore and Natalie Sanandaji, who all answered my call even though we hadn't worked together previously.
Another project I led was the FIDF's Yom Haizakorn (Memorial Day) campaign, in April 2025. For those who don't know, Friends of the IDF is the only U.S. non-profit working directly with IDF leadership to provide critical support for Israel soldiers' health, well-being & education. For Yom Hazikaron we launched the Hall of Courage, which is the only English-language digital database sharing the names and stories of IDF soldiers who have made the ultimate sacrifice since October 7th for the State of Israel and Democracy Worldwide.
To rally support for the launch, I partnered with five amazing activists to share the digital tribute with their audiences. See their heart-wrenching videos: Julia Haart, Lilaq Logan, Jonah Platt, Eitan Chitayat and Caroline D'Amore.
I am forever available and anxious to play a leading role in efforts related to pro-Israel talent content strategy, solidarity events and coordinating celebrity visits to Israel. So be in touch if you're working on something relevant!
