As Head of Social TV & Digital Innovation, I was basically an in-house consultant, operating across the entire company, to bring digital trends to the forefront of our business strategy. I was responsible for exploring, understanding and capitalizing on the evolving relationship of social media, digital content and TV, changing user behaviors and trends in viewing, multi-screen experiences and coviewing applications across the web, mobile, tablets, game consoles and smart TVs.
I was hired because of my successful track record as a GM, ideating, launching and leading dozens of sites, games, portals, apps and social networking accounts. Leveraging my intimate relationships across the start-up ecosystem, and extensive knowledge of the vendor marketplace, I stewarded 'future of television' initiatives across all broadcast and digital properties of the company.